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Weapons with “reach” allow their user to make Fighting attacks at the listed range. A reach of 1“, for example, allows a character to strike a target 1” distant. Weapons without a reach value can only strike targets at arm's length (adjacent).
Reach can be very important when fighting from horseback and against mounted foes (see [setting weapons on] page 83).
Savage Worlds Deluxe Edition p. 55